From Andrew Tate’s collapse to Sneako’s rise as a powerful Muslim voice, this article explores Sneako’s influence in an age where streamers shape young minds.
Tell me – have you escaped the Matrix yet? If not, why not? Were you not explicitly instructed to unplug? Anyone can become an agent at any time – to serve the soulless machines who are in charge of this world.
That was the voice Andrew Tate once spoke in.
These days, he’s got tech teams in Israel, and has been locked in some apparently riveting conversations with the numbers guy.
This certainly wasn’t the trajectory anyone expected Tate to take following his sit down with Mohammed Hijab. See, the thing that Tate’s been most stunningly effective at is slashing is his own reputation- swinging from one tree to another. And after being the most googled man on earth, we anticipated him to be the one meeting world leaders, and creating meaningful change. Instead, he chose to take aim at Muslims while entering the battle to be the absolute worst henchman of Tommy-ten names- the man who funds his son’s millionaire lifestyle with a revenue stream powered by British mums and Israel. The decline wasn’t subtle – it was vast.
We lost Tate but we gained our brother Sneako, or should I say Top G. And, whether Tate was ever truly deserving of this title in the first place is highly debatable…but that’s another discussion for another day.
Through Tate, not only did we gain Sneako but Allah placed Sonny Faz on the scene, Alhumdulillah.
If you, like me, have been binging on brother Sneako’s recent streams, perhaps you will also feel inspired by the way he refuses to stand still – moving like water – getting sucker punched to the floor in New York one day, and meeting the Prime Minister of Malaysia the next. And to top it off, engaging in a beautiful conversation with the legend himself – Zakir Naik. But it’s not the flex that matters here. It’s the collage of goodness that is created from Sneako’s effortless ability to meaningfully engage with people in higher positions, bringing thought provoking and valuable content to a generation of lost souls.
Important life lessons are being taught through his streams, exemplified by Zakir Naik’s voluntary adoption of a modest lifestyle despite having the means to afford far greater luxury. Dr Naik also explained how he once purchased a fleet of supercars, used only to transport the duat.
And then came Sneako’s questions to Prime Minister Anwar about how to unify the ummah. You have to admire the ambition.
Furthermore, he is producing substantive content to his predominantly Gen Alpha and younger audience of individualistic, materialistic, mindless- scrollers, who are in awe of him. But, interestingly, the demographic of his audience widened, particularly after his Netflix documentary with Louis Theroux, in which Sneako clearly denounced his previous associations with the Manosphere, explaining how he is now on the path of Islam and truth.
Moreover, perhaps the tide is beginning to turn, and things are about to get interesting.
For Allah (swt) has placed Brother Sneako in a uniquely pivotal position – one that spans the reach of a mainstream audience while remaining anchored within a conservative Muslim one.
Furthermore, when we compare the success of the most popular non-muslim mainstream streamers to our brothers, this is an important path that Sneako is taking.
Meet Kai Cent. Cenat is an online juggernaut who is raising an entire generation with his monster energy levels and chaotic streaming marathons. He has amassed a substantial 18.6 million followers on Twitch and can hold the attention of a crowd at Wembley Stadium – for hours on end might I add. His followers tuned into his livestreams for over 184.5 million hours in 2024. Cenat holds sway over Muslim minds: kids, teenagers, Gen Z, they all watch him in their droves.
For years there was an absence of a prominent streamer within our ummah who was engaging our lost boys, offering content rooted in substance and the call to Allah.
What if we could create the same digital empire/(s) in the dawah scene as Cenat?
Although chasing numbers doesn’t equate to success (we know this from the story of prophet Nuh) it still pains me that many of our du’at are yet to become household names in the wider public sphere, despite carrying a message that bears the weight of both this world and the Hereafter.
While a few stand on the periphery of the mainstream, we need more Orthodox Muslim voices in this domain, emulating the time when we were the vanguards of global thought…
…spearheading peaceful co-existence with our jewish and Christian brethren, whilst rejecting Godlessness and moral depravity. Moreover, the metrics for success of the most popular streamers do not align with ours. Such personalities are not on the same mission as us; in fact, they exacerbate the very degeneracy we strive against. If we allow such personalities to become the de facto mentors of young Muslim boys, we forfeit the hope of nurturing our own visionaries, leaving them to be devoured by the emptiness of modernity and their potential squandered. Consequently, the most well-known streamers are not bringing much value to society. Ask yourself this, what lasting skills, knowledge, or growth do such individuals truly impart to young minds during their five‑hour marathon streams? As kind and lovely as Cenat seems, strip away the animated reactions, the barking, the celebrity cameos, the dancing, the bants, the pranks and what remains of actual value?
And look, no one is suggesting here that our brother Sneako is the perfect role model – he will openly ask a scantily dressed girl for her WhatsApp while traversing the streets of Kuala Lumpur on his way to the masjid, and, in the same stream, gather his fans to pray with him. But he is a new revert still on a journey (as we all are) and will inevitably make mistakes, such as partying in the club with Tate. Irrespective of this, Sneako has much good to project to the world, and is a thinking person who has massive potential, particularly if he can manoeuvre the mangle of the media and remain true to himself.
And, in an economy defined by perpetual attention-seeking, the pressure to remain relevant can be corrosive.
It rewards gimmicks and fleeting trends, pushing creators to perform for the algorithm rather than focus on being authentic, and being men and women of substance. It is therefore imperative that Sneako is protected – not only from a sucker punch on the streets of New York, but from the ills that can enter the heart when fame tightens its grip.
May Allah protect us all from ills of the heart, may we not be amongst those who give light to others whilst dimming our own in the process, like Tate. May Allah guide us all and either guide Andrew Tate or make him even more irrelevant than he is today.
