Powerhouse WWE and UFC merge to form a monumental $21.4BN sports entertainment company

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WWE was reportedly up for sale 

• Dana White responds to swirling speculations of a potential face off against WWE superstars and respected UFC fighters. 

WWE and UFC are set to merge to form a spectacular $21.4 billion sports entertainment company. 

Disney, Saudi Arabia’s Public Investment Fund and Amazon were all rumoured to have taken a keen interest in purchasing WWE. This comes as no surprise, given WWE’s international ardent fan base, grand social media platforms and global reach- WWE has more than 1.2 billion fans worldwide. 

The encompassing of UFC and WWE brands will form an impressive trade company, with Endeavor Group Holdings Inc (UFC’s current owner) taking a 51% controlling interest in the new company. It has also been reported that a 49% stake will be held by existing WWE shareholders. 

UFC’s President, Dana White was asked whether we will see a collaboration between UFC fighters and WWE sportsmen. He was asked to clarify rumours that a one-night-only event could take place where select WWE superstars would face off against UFC fighters in a series of matches and fights. He was also asked whether there would be a possibility that WWE and UFC could work together to create a new division or league that combines elements of both sports.  

White responded, ‘WWE have some phenomenal athletes, it’s entertainment and those guys really put the work in but everyone knows it’s scripted. UFC on the other hand is very, very real and it’s the realness of the sport that makes it what it is so it wouldn’t be right to take away from either of these sports….I’m excited to take this to another next level’.    

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