- In a desperate attempt to reshape public opinion, Israel has turned to increasingly desperate propaganda tactics, using Israeli female influencers on TikTok.
- With growing international solidarity for Palestine, Israeli influencer-driven campaigns remain grossly ineffective.
Having catastrophically lost the information war on a global scale, Israel has resorted to increasingly grotesque and desperate propaganda tactics. One of the most disturbing is the rise of a new wave of Israeli female influencers—performative, and politically charged—who blend curated lifestyle content with fallacious Zionist messaging. Referred to as “Hasbaristas” in Israeli Media, they have become the new face of occupation: sipping lattes, posting ‘fits of the day’, and casually justifying ethnic cleansing. Behind the glamour lies a deeply immoral campaign—one that attempts to whitewash war crimes and normalise the slaughter of Palestinians by dressing it up in the language of empowerment, aesthetics, and self-branding. Their mission is clear: manipulation, distraction, distortion, and the deliberate erasure of Palestinian suffering.
Lizzy Savetsky, a prominent figure in the Zionist propaganda movement has disturbingly built her business and following on the corpses of slaughtered Palestinian children, ‘12,300 youngsters have died in the enclave in the last four months, compared with 12,193 globally between 2019 and 2022’, as reported by Gaza health authority data. Savetsky, who addresses her audience in the English language uses the razing of Gaza as an algorithm boost; an opportunity to grow her personal brand on the international stage. But this isn’t the first time Israel have attempted to sway public opinion by weaponising women under the guise of ‘female empowerment’. Shortly after October 7th, the IDF resorted to desperate recruitment tactics on social media, featuring provocative dance videos on TikTok by female soldiers, aimed at enticing more men to enlist internationally and in the hope to galvanise broader support for the Israel.
The efforts of these influencers to sway public opinion stand in stark contrast to the undeniable surge in global support for Palestine. As of April 2025, Palestine is recognised as a sovereign nation by 147 of the 193 UN member states,, representing 75% of the international community. In the United States, public sentiment has shifted dramatically; a Pew Research Centre survey conducted in March 2025 found that 53% of U.S. adults now express an unfavourable opinion of Israel, a significant increase from 42% in March 2022. Additionally, Gallup polling indicates that sympathy for Palestinians in the U.S. has risen to 33% in 2025, narrowing the gap with sympathy for Israelis, which stands at 46%. These statistics reflect a profound growing shift in global and American public opinion, rendering Israeli influencer-led campaigns increasingly ineffective in the face of widespread international solidarity with Palestine.
If these statistics were not the case—if, after the relentless, livestreamed genocide that has unfolded before our eyes on our phones over the last 18 months, there were not a rising tide of global support for Palestine—we would have every reason to be deeply alarmed about the state of humanity. For the horrors witnessed are a reflection of how for far too long, those in power have turned a blind eye to injustice. The efforts of those who attempt to reshape narratives for profit, those who perpetuate these crimes will be held to account without a shadow of doubt, through divine justice that no one can escape. No injustice, no suffering, no lie goes unnoticed by the One who sees all. As Allah reminds us in the Qur’an:
"And Allah is aware of what you do" (4:40)
"And those who wronged are going to know to what [kind of] return they will be returned." (26:227)
