The Apprentice Star Noor Bouziane, explains why she refused ‘You’re Fired’ Appearance

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  • Noor Bouziane explains her choice to abstain from appearing on ‘You’re Fired,’ citing solidarity with Dr. Asif Munaf.
  • Dr. Asif Munaf faced cancellation from the same show amid unfounded and unjust accusations of antisemitism.

Noor Bouziane who appeared on this year’s The Apprentice, details her reasons for not appearing on the follow-up ‘You’re Fired’ show.

This week, Bouziane faced elimination by Alan Sugar on the show. While eliminated contestants typically appear on the panel show You’re Fired immediately after the episode, Bouziane was notably absent from the program.

On Friday, the Liverpool-based entrepreneur articulated on Instagram her choice to abstain from appearing on You’re Fired. She voiced solidarity with Dr. Asif Munaf, a former candidate whose scenes were omitted from the program in February due to baseless accusations of antisemitism.

“Our brother Asif tweeted about what’s happening in Gaza, and he actually went to the ‘you’ve been fired’ show,” Bouziane explained.

“He took his whole family to the ‘you’ve been fired’ show’, and because of a tweet that the whole Muslim nation – like, we all stand behind him and we all have the same beliefs – they cut him off the show.

“And then they expected me to go on the show and give my time, my energy, my talent? No, no, no, no,” she said.

“If you literally cancel one of us, you’ve cancelled all of us. So whatever you’ve done to affect him has affected me and has affected the whole Ummah.”

In addition, our sister expressed feeling inadequately supported by the production team during the filming of the show, characterising the entire experience as deeply distressing.

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